Website The Clorox Company
Job Description:
Clorox DTC (direct-to-consumer) is the owned & operated e-commerce arm of Clorox where daily interactions and conversations with customers translate into high growth and continuous learnings. The agile, growing team, well-positioned in the New York, San Francisco, and D.C. areas, is made up of cross-functional professionals who launch and grow DTC wellness brands, while simultaneously mobilizing the online presence of Clorox’s well-loved and established retail brands. Clorox DTC is where a start-up’s appetite for innovation, efficiency, and speed meets the stability and resources of a Fortune 500. Functions, similar to any scaled e-commerce company, are wide and varied across R&D; operations; product/experience; marketing; creative; data science/analytics and technology/engineering.
Job Responsibilities:
- Analyze campaign performance data and work with channel owners to outline optimizations that increase scale and ROAS efficiency
- Work with data teams to monitor progress against KPIs, metrics and effectiveness of campaigns
- Deliver campaign recaps to showcase results and identify actionable insights
- Collaborate with the Product and Product Design teams to ensure consistent user experience that also generates results.
- Embody our fail fast mentality by developing tests and iterating on learnings across platforms, creative formats, messaging, audiences.
- Provide a strategic point of view on creative formats, including best practices for different channels and tactics
- Partner with the Creative team to brief and develop creative concepts and assets
- Stay on top of the changing marketing ecosystem including advertising formats, channels, and technologies to improve campaign performance
- Support other Clorox brands as they look to expand into DTC, including Burt’s Bees, Brita and others
- Work collaboratively with Brand, Creative, Product, and Analytics to plan and execute consumer-focused marketing campaigns
- Conduct consumer and product research to develop insights to inform campaign planning, audience targeting, and media optimization
- Be the point person orchestrating go-to-market product launches and brand campaigns
- Lead collaboration of marketing (acquisition and retention) team members to develop and execute integrated campaign plans leveraging various acquisition channels and retention efforts
Job Requirements:
- Ability to analyze data from various reporting models in order to draw insights and steer optimizations and testing
- Strong attention to detail, enjoys organizing and creating process
- Excellent verbal, written, and presentation skills
- Flexibility and agility to adapt to changing and evolving business objectives
- Demonstrate the ability to learn quickly, iterate based on data, and work efficiently in a fast-paced environment
- Strong sense of urgency, attention to detail and ability to meet deadlines
- Candidate will ideally be located in New York but open to remote based on candidate location
- Bachelor’s Degree
- Graduating with Master’s Degree in December 2020 or Spring 2021, or recent Graduate
- Minimum 2 years of experience in marketing, prefer some experience in the e-commerce space
- Entrepreneurial spirit that is proactive and scrappy that is effective working both independently and collaboratively
- Self-motivated and strategic thinker with a bias towards action while also being a strong team player
- Strong collaborator—ability to work across multiple teams and personalities to drive towards common goal
Job Details:
Company: The Clorox Company
Vacancy Type: Full Time
Job Functions: Marketing Sales
Job Location: New York City, NY, US
Application Deadline: N/A
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