Saturday , February 24 2024

Jobs at Waterstones – Social Media Executive

Website Waterstones

Job Description:

To be the link between Waterstones and our audience across all social media channels To co-ordinate daily social posting across multiple channels in multiple formats To innovate and improve future social media campaigns through creativity and data analysis To educate other staff on the use of social media and promote its use within the company

Job Responsibilities:

  • Reporting on success of promotions, prize draws and different media types.
  • Co-ordinate creative social campaigns and strategies across multiple channels to deliver growth and commercial success.
  • Expand social reach and engagement.
  • Feedback on the optimal creative format for each channel and share data insights to improve future campaigns.
  • Data analysis to identify trends, opportunities and drive improvements in approach using Google analytics and native social insights.
  • Work closely with our e-commerce, design and category management teams.
  • Monitor customer service issues arising on social media and direct them to the customer support team.
  • Provide creative input to invigorate our social media channels and create their own content.
  • Manage a varied workload of posting content across multiple channels.

Job Requirements:

  • Ability to use the data from social media to innovate and improve future campaigns.
  • Genuine interest in finding the most creative ways to share a wide range of books with readers across the UK and beyond.
  • Experience using Google Analytics, social channel Insights, native tools and Tweetdeck/Hootsuite for scheduling
  • A digital native with an innate understanding of the ecosystem of social media, its purpose and potential.
  • Experience with photography and picture editing preferred but not essential
  • Exceptional social media knowledge and skills across a range of channels and awareness of emerging platforms.
  • Ability to look provide analysis from data to improve and shape social content and posting strategies.
  • Experience of digital marketing preferred but not essential
  • Understanding of our business and brand

Job Details:

Company: Waterstones

Vacancy Type: Full Time

Job Location: Sheffield, GB

Application Deadline: N/A

Apply Here

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