Monday , May 27 2024

TFG Careers Apply Online Application – CRM Manager

Website The Foschini Group - TFG

Job Description:

TFG Labs is building an in-house CRM team and we are looking for ambitious and boundary-pushing Direct marketers to join our journey into growing TFG into the largest, most reliable, and most profitable e-commerce destination on the continent

Job Responsibilities:

  • Identify new ways of engaging customers and encouraging positive behavior
  • Manage large scale customer databases to achieve growth targets
  • Drive reporting needs to deliver relevant, usable, and actionable insights across channels for various stakeholders
  • Liaise with internal stakeholders to understand their business needs and translate them to CRM strategies
  • Implement advanced retail-focused marketing strategies to push strategic growth, including the development of workflows or journeys.
  • Assist in the development of best performing/effective ad copy, content, images, and videos to guide effective creative production within the group.
  • Keep up to date on changes in the industry and test the viability of these new changes
  • Measure and analyse the performance and growth of channels and campaign elements driving performance.
  • Drive mobile app acquisition and retention through communication channels
  • Drive customer acquisition and retention through communication channels
  • Use hard data and metrics from disparate data sources to measure CRM performance, determine improvements and innovations
  • CRM strategy development, implementation, management, and optimization of various channels with a strong performance focus to achieve targets

Job Requirements:

  • Degree or Diploma in Direct Marketing, Marketing communication or similar field
  • Experience in designing and building emails
  • Proven experience using MarTech platforms for CRM management
  • Experience in SQL and/or HTML
  • App Marketing – App Acquisition & Retention across paid platforms
  • eCommerce / Retail experience
  • 3+ Years Direct Marketing experience with a strong focus on email & mobile channels

Job Details:

Company: The Foschini Group – TFG

Vacancy Type:  Full Time

Job Location: Cape Town, Western Cape, South Africa

Application Deadline: N/A

Apply Here

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