
Website The Foschini Group - TFG
Job Description:
TFG Labs is building an in-house CRM team and we are looking for ambitious and boundary-pushing Direct marketers to join our journey into growing TFG into the largest, most reliable, and most profitable e-commerce destination on the continent
Job Responsibilities:
- Identify new ways of engaging customers and encouraging positive behavior
- Manage large scale customer databases to achieve growth targets
- Drive reporting needs to deliver relevant, usable, and actionable insights across channels for various stakeholders
- Liaise with internal stakeholders to understand their business needs and translate them to CRM strategies
- Implement advanced retail-focused marketing strategies to push strategic growth, including the development of workflows or journeys.
- Assist in the development of best performing/effective ad copy, content, images, and videos to guide effective creative production within the group.
- Keep up to date on changes in the industry and test the viability of these new changes
- Measure and analyse the performance and growth of channels and campaign elements driving performance.
- Drive mobile app acquisition and retention through communication channels
- Drive customer acquisition and retention through communication channels
- Use hard data and metrics from disparate data sources to measure CRM performance, determine improvements and innovations
- CRM strategy development, implementation, management, and optimization of various channels with a strong performance focus to achieve targets
Job Requirements:
- Degree or Diploma in Direct Marketing, Marketing communication or similar field
- Experience in designing and building emails
- Proven experience using MarTech platforms for CRM management
- Experience in SQL and/or HTML
- App Marketing – App Acquisition & Retention across paid platforms
- eCommerce / Retail experience
- 3+ Years Direct Marketing experience with a strong focus on email & mobile channels
Job Details:
Company: The Foschini Group – TFG
Vacancy Type: Full Time
Job Location: Cape Town, Western Cape, South Africa
Application Deadline: N/A
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