Ted Baker Jobs – Head of CRM

Job Description:

We’re looking for a Head of CRM with exceptional talent to lead our CRM team within the Customer department. Reporting to the Director of eCommerce & Customer Engagement, you will be leading the development of a strategic CRM programme and overseeing world class execution of customer communications whilst building a truly customer-centric culture.

Job Responsibilities:

• Drive the continuous optimisation of automated customer journey programmes to build loyalty, encourage advocacy and reduce customer churn
• Promote a culture of innovation through a test and learn mentality to optimise campaigns and drive business growth
• Take ownership for the customer data platform (Bluevennn) and Email Service Provider (Dot Digital) and champion adoption and improvements to the platforms and ways of working
• Lead the CRM programme globally with an overarching focus on growing customer lifetime value (CLTV) and improving retention rates
• Manage the growth of the contactable database leveraging improved segmentation, personalisation, behavioural triggers, content and channel optimisation
• Work cross functionally and support the CRM Manager to establish a high performing global loyalty Programme
• Work directly with the Customer Leadership team to ensure the CRM strategy and planning is in line with the overall department strategic goals
• Lead continuous development of email creative and templates that lead to a step change in customer engagement

Job Requirements:

• Must have a keen interest in fashion
• Ability to multitask under tight deadlines
• Excellent understanding and experience conducting A/B testing
• Thorough understanding of Ted’s current and future customer within the global retailing environment
• Cross channel experience in Email, SMS, Web-push, social
• Excellent communication and interpersonal skills – able to communicate at all levels, liaise directly and effectively with internal
• departments and external agencies
• Passion and drive to keep on top of all CRM innovations
• Hands on ‘can do’ attitude with forward thinking mindset
• Highly numerate, analytical and data driven with solid experience in segmentation

Job Details:

Company: Ted Baker

Vacancy Type: Full Time

Job Location: Liverpool, GB

Application Deadline: N/A

Apply Here

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