Job Description: We're looking for a Head of CRM with exceptional talent to lead our CRM team within the Customer department. Reporting to the Director of eCommerce & Customer Engagement, you will be leading the development of a strategic CRM programme and overseeing world class execution of customer communications whilst building a truly customer-centric culture. Job Responsibilities: Drive the continuous optimisation of automated customer journey programmes to build loyalty, encourage advocacy and reduce customer churn Promote a culture of innovation through a test and learn mentality to optimise campaigns and drive business growth Take ownership for the customer data platform (Bluevennn) and Email Service Provider (Dot Digital) and champion adoption and improvements to the platforms and ways of working Lead the CRM programme globally with an overarching focus on growing customer lifetime value (CLTV) and improving retention rates Manage the growth of the contactable database leveraging improved segmentation, personalisation, behavioural triggers, content and channel optimisation Work cross functionally and support the CRM Manager to establish a high performing global loyalty Programme Work directly with the Customer Leadership team to ensure the CRM strategy and planning is in line with the overall department strategic goals Lead continuous development of email creative and templates that lead to a step change in customer engagement Job Requirements: Must have a keen interest in fashion Ability to multitask under tight deadlines Excellent understanding and experience conducting A/B testing Thorough understanding of Ted's current and future customer within the global retailing environment Cross channel experience in Email, SMS, Web-push, social Excellent communication and interpersonal skills - able to communicate at all levels, liaise directly and effectively with internal departments and external agencies Passion and drive to keep on top of all CRM innovations Hands on 'can do' attitude with forward thinking mindset Highly numerate, analytical and data driven with solid experience in segmentation Job Details: Company: Ted Baker Vacancy Type: Full Time Job Location: Liverpool, GB Application Deadline: N/A Apply Here vacanciesforyou.xyz
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