
Website SPAR
Job Description:
Our client, a leading Digital Marketing Agency requires a Senior Account Manager who would be required to develop marketing campaigns using social media and digital platforms for their high-level clients. Google & Facebook certificates are essential. Experience in working with a variety of social media and digital platforms & design tools will take preference.
Job Responsibilities:
- Be informed of unique client targets and structure advertising efforts to meet and exceed such targets.
- Manage multiple advertising platforms for clients.
- Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining customers.
- Seek and manage online advertising opportunities for the client and its clients.
- Ensure that the client’s brand and identity is adhered to in campaigns and in all communication channels.
- Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.
- Report on campaign spend, monies paid over to third-party providers and other campaign expenses as per the procedures put in place to properly track such expense streams.
- Work within a budget and report any overspend or underspend to direct line manager.
- Monitor and track results to ensure they properly feed into designated client systems and/or company lead management systems and/or integrations.
- Brief and oversee the work of external agencies, such as designers, animators, and printers.
- Brief and oversee the work of internal agents, such as account assistants, designers, and account support departments.
- Support and guide the development of account managers, account assistants and advertising interns.
- Create and manage platform access and codes that enable proper performance tracking for all advertising services.
- Ensure that all ad hoc advertising activities have payment safeguards in place, before running such campaign expenses.
- Stay abreast the dynamicity of advertising platform changes and developments to the benefit and performance of client campaigns.
- Create and supplement advertising strategies for clients.
- Manage the production and distribution of digital marketing assets.
- Write, edit and proofread copy for promotional materials for marketing campaigns and advertising elements.
- Plan and deliver targeted email, marketing, SMS and direct mailing campaigns using a selection of company marketing tools.
- Manage the implementation, tracking and measurement of online advertising campaigns and marketing activities.
Job Details:
Company: SPAR
Vacancy Type: Full Time
Job Location: Johannesburg, Gauteng, SA
Application Deadline: N/A
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