Monday , May 27 2024

Smud Jobs – Principal Market Research Specialist

Website SMUD

Job Description:

Serves as a technical or functional expert or consultant providing expertise and/or direction in one or more areas of a professional discipline and assumes responsibility for resolving complex problems and overseeing complex projects. May also serve in a Lead role and assist in planning, coordinating, prioritizing, monitoring and evaluating the work results in assigned area and in selecting, training, motivating, evaluating and developing lower-level personnel.

Job Responsibilities:

  • Performs competitive analysis to determine competitors’ existing strengths, weaknesses and product strategies; assesses and compares SMUD’s strengths and weaknesses with competitors; assists in the development and assignment of probabilities to various strategic marketing planning scenarios.
  • Conducts preliminary screenings to test initial customer reactions to new and redesigned products and services.
  • Develops marketing information through the coordination and integration of customer databases that contain information pertinent to customer purchasing behavior and ensure the integration of marketing databases with corporate data and data structure.
  • Performs related duties as required.
  • Identifies customer needs, preferences and priorities for product and service attributes; measures SMUD performance on product and service attributes for continuous improvement process; models customer loyalty and satisfaction; develops and manages a system for on-going measurement and monitoring of customer satisfaction and loyalty; prepares and presents understandable and informative reports to management and the Board.
  • Generates new product ideas by conducting ideation sessions with outside experts, industry leaders, and SMUD staff; identifies existing products, ideas and trends in the marketplace; evaluates the feasibility and viability of potential product and service offerings for SMUD.
  • Conducts market research studies to determine customer segmentation strategies, and support development of appropriate service and product strategies for different customer segments.
  • Evaluates market potential by estimating customers willingness to pay for services, demand and price modeling to determine optimal price, and estimating elasticities and effects.
  • Provides technical expertise to staff in the areas of quantitative research methods, statistical analysis, and market and customer research methodologies
  • Supports the design of new product/service features and offerings and development of product-specific marketing strategies and materials through identification of desirable product and service attributes, competitor offerings and appropriate target markets.

Job Requirements:

  • Data visualization using Excel, SAS, Power BI
  • Text analytics
  • Excellent presentation and storytelling skills
  • Innovative and solutions-oriented
  • Data analysis and modeling including regression, correlation, factor analysis, and other multivariate techniques using SAS, SPSS or R
  • Seeks out and applies new and improved market research techniques
  • Ability to pull sample from internal databases using SAS or SQL

Qualification & Experience:

  • Master’s degree
  • Experience with survey programming and analysis in Qualtrics, Alida Sparq and/or QuestionPro

Job Details:

Company: SMUD

Vacancy Type: Full Time

Job Location: Sacramento, CA

Application Deadline: N/A

Apply Here