Thursday , May 23 2024

Foschini Online Application – PPC Specialist

Website The Foschini Group - TFG

Job Description:

We believe we can create a leading omni-channel retailer that seamlessly offers customers: Digital and physical shopping experiences, Wide ranging logistics services, Bespoke financial services and Value-added services.

Job Responsibilities:

  • Liaise with internal stakeholders to understand their business needs and translate them to PPC strategies
  • Manage large scale budgets to achieve aggressive growth and revenue targets.
  • PPC strategy development, implementation, management and optimization of various performance channels with a strong performance focus to achieve targets
  • Assist in the development of best performing/effective ad copy, content, images and videos to guide effective creative production within the group.
  • Drive reporting needs to deliver relevant, usable and actionable insights across channels for various stakeholders (with the ultimate goal of improving data availability within the group, improving performance and reducing reporting times needed to focus on strategic operations).
  • Implement advanced retail focused performance marketing strategies to push strategic growth
  • Keep up to date on changes in the digital industry and continuously set up tests to implement and determine the viability of these new changes on our internal paid advertising. We want to push performance boundaries.
  • Drive mobile app acquisition and retention through performance channels
  • Measure and analyse the performance and growth of channels and campaign elements driving performance.
  • Utilise different attribution models to properly evaluate PPC performance to have the best understanding of your channels/campaigns ‘true’ performance.

Job Requirements:

  • Certificates: Google Ads Certified & Google Analytics Certified.
  • Strong Google Ads Search + Shopping experience.
  • App Marketing experience – App acquisition & retention across paid platforms
  • eCommerce / Retail experience
  • Google Marketing Platform experience
  • 1-4+ Years Google Ads + Facebook Ads experience with a strong focus on driving performance through conversion based campaigns.
  • Degree in Marketing, Statistics, Economics (other relevant fields of study)
  • We are building a rockstar team and thus hiring for a range of experience levels from Junior to Senior, so if you tick some of these boxes and feel you are of high talent, please reach out to us.

Job Details:

Company: The Foschini Group – TFG

Vacancy Type:  Full Time

Job Location: Cape Town, Western Cape, South Africa

Application Deadline: N/A

Apply Here

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