Friday , October 23 2020

Easyjet Careers – Central Email Marketing Executive

Website Easyjet

Job Description:

The Central Email Marketing Executive will work closely with the Central Marketing Manager, the European marketing teams, the CRM team and key agency and supplier partners, to support the delivery of Europe-wide email marketing campaigns and creative assets. They will manage the creative development and production of pan-European email campaigns, and will manage the deployment of assets for the European marketing teams to execute locally.

Job Responsibilities:

  • Help create and manage a self-serve process for European marketing teams to maximise the use of email as a channel to deliver against local objectives
  • Manage projects from brief writing, to creative development, proofing, testing, deployment, results and reporting
  • Manage multiple projects to scope, timings and budgets & share and apply lessons learned for continuous improvement
  • Support in maintaining the communication planner across all marketing activity
  • Drive the promotional email marketing programme across Europe to maximise revenue for flights and holidays
  • End-to-end management of pan-European email marketing campaigns to support tactical sales, brand building, schedule releases and easyJet’s sustainability initiatives
  • Ensure customer information is held or transmitted securely in accordance with company guidelines
  • Adhere to brand guidelines – checking with legal and brand as necessary
  • Work closely with the CRM team to help define customer contact rules, ensuring customers are receiving the most relevant and commercially appropriate messages at the optimum frequency
  • Working with the CRM Analyst, define, deliver and monitor the marketing evaluation framework with a focus on driving constant improvements in ROI from the email trading programme

Job Requirements:

  • A confident approach to agency management with the ability to lead and inspire agency teams
  • People skills – experience in cooperating with virtual teams
  • Able to prioritise, and organize a varied and full workload and work well under pressure
  • Able to communicate and manage multiple internal stakeholders and motivate, inspire, influence and win confidence from others.
  • At least 5 years’ prior experience in a marketing role, preferably within an international organisation
  • Substantial experience in a B2C Direct Marketing role with strong knowledge and demonstration of email marketing techniques such as copywriting, design, segmentation and testing
  • Ability to adapt to changing priorities and to thrive in a fast-paced work environment
  • Strong attention to detail and high standards of delivery
  • Highly numerate and comfortable working with results of numerical analysis
  • Self-motivated with ability to work independently

Job Details:

Company: Easyjet

Vacancy Type: Full Time

Job Functions: General Business, Marketing, Product Management

Job Location: Cardiff, Wales, UK

Application Deadline: N/A

Apply Here

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