Ted Baker Careers – Head of Digital Marketing

Job Description:

Here at Ted Baker and we’re looking for a Head of Digital Marketing with exceptional talent to join our eCommerce team within the Customer department. Reporting to the Director of eCommerce & Customer Engagement, you will be leading an in house Digital Marketing team across all paid media channels globally with a substantial budget and a great appetite to test, learn and adopt new and innovative technologies.

Job Responsibilities:

• Drive a culture of ROI and attribution modelling, ensuring the right reporting and tracking tools are in place for effectively measuring profitable return on investment
• Work collaboratively cross department to ensure cohesive campaign experiences and execution
• Accountable for management of overall marketing budgets, ROI and contribution KPIs
• Define the digital channel mix, its execution and testing
• Ensure that all channels are forecasted (annually, seasonally and monthly) and budgets are adhered to
• Drive a strategic plan for growth and acquisition built around performance marketing channels across global markets
• Collaborate with Insight teams to connect and identify insights from clickstream data, CRM, search insights, social listening to gain a deep understanding of our most valuable customers and use this to optimise campaigns
• Ensure best possible spend optimisation across markets to meet performance goals

Job Requirements:

• Hands on ‘can do’ attitude with forward thinking mindset
• Passion and drive to keep on top of all digital innovations
• Deep market and competitor understanding in order to predict and identify new market trends
• Must have a keen interest in fashion
• Thorough understanding of Ted’s current and future customer within the global retailing environment
• Tenacity and ability to balance competing priorities across multiple cross functional stakeholders
• Highly organised and comfortable working at a fast pace
• Clear communication skills and persuasive abilities with senior stakeholders

Job Details:

Company: Ted Baker

Vacancy Type: Full Time

Job Location: Swindon , GB

Application Deadline: N/A

Apply Here

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