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Website PwC
Job Description:
A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Job Responsibilities:
- Drive an aligned digital strategy for the PwC Africa network that maximises investment in our current marketing technology tools to develop relationships, build pipeline, and increase brand equity
- Oversight of any third-party relationships that promote our digital presence (such as agencies that manage paid promotion on social media)
- Network quality control and risk management associated with digital channels
- Develop a marketing technology roadmap that will enable PwC Africa to win in a digital world through a best-in-class client experience across PwC Africa’s digital channels
Job Requirements:
- Website personalisation (Adobe Target)
- Search engine optimisation (SEO)
- Digital customer experience strategy
- Website user experience and user information
- Content analysis, optimisation and effectiveness measurement; Reporting, data analysis and insights generation
- Digital best practices and guidance
- Marketing technology strategy development
- Adobe DPE product management
- Website development and maintenance
- Analytics (AA/GA)
Qualification & Experience:
- Experience in leading large-scale projects supporting the ability to drive large initiatives for the firm
- Minimum 10 years’ experience
- Bachelor’s degree in marketing or relevant field
Job Details:
Company: PwC
Vacancy Type: Full Time
Job Location: Johannesburg, Gauteng, SA
Application Deadline: N/A
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