Pacsun Application For – Director of CRM & Loyalty

Job Description:

You will lead the retention marketing efforts for Pacsun. In this role, you are responsible for the vision, strategy and execution of CRM, email, SMS and loyalty initiatives.

You will strategize and implement an always-on CRM program, re-activating customers, increasing purchase frequency and driving profitable growth. You will reinvigorate our email program and drive new SMS sign ups in partnership with store and digital teams.

Job Responsibilities:

• Continually refine the vision, strategy and roadmap for loyalty program
• Drive and track KPIs including file growth, demand penetration and LTV
• Establish and optimize new behavioral triggers across SMS, push and email
• Define the retention strategy, roadmap and ongoing seasonal calendars for PacSun
• Own A/B and multi-variate testing, cadence and results
• Work with merchants to understand the unique needs of men’s and women’s business units to inform the product strategy connected to loyalty, CRM, email and SMS
• Segment customers and launch highly personalized campaigns and communication

Job Requirements:

• Entrepreneurial drive and demonstrated ability to achieve stretch goals in an innovative and fast-paced environment
• Creative problem solver. Able to identify real obstacles and viable solutions
• Ability to thrive within an organization that moves quickly and with a degree of ambiguity
• Excellent written and oral communication skills
• Outcome-oriented. Not reactionary, articulates the desired outcome and works collaboratively to create a path to achieve it
• Strong analytical, data, and troubleshooting skills

Qualification & Experience:

• World class strategy, planning, development and execution
• 4-6 years working in marketing with a data-driven approach/background
• 3-5+ years managing cross-functional teams in a fast-moving retail environment
• Demonstrated track record of marketing leadership and ability to lead and influence teams
• Experience in developing and managing a loyalty program at scale

Job Details:

Company: Pacsun

Vacancy Type: Full Time

Job Location: Anaheim, CA, US

Application Deadline: N/A

Apply Here

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