
Website L'Oréal
Job Description:
The DMI lead is responsible for driving brand growth by managing current product portfolio, creating innovative launch plans and establishing long-term vision. This position’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough products, communications and data-driven marketing. Other responsibilities include, but are not limited to, performing business & competitive analysis, marketing budget/financial control, and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate the brand’s growth.
Job Responsibilities:
- Research, define and decode trends within each segment (prestige & mass)
- Identify ways to refresh existing products to maintain competitive edge
- Work with CMI to conduct extensive market research to decode consumer insights & validate launches
- Establish and implement brand equity and creative guidelines across all touch points
- Analyze data from Nielsen, conduct competitive analysis and market research to identify business needs
- Partner with R&I to identify first-to-market and sustainable technologies that address consumer needs
- Collaborate with Creative to produce breakthrough new designs, artworks and packaging that meets the brand DNA
- Manage the end-to-end claims process in collaboration with R&I
- Work closely with the Content manager and/or agency partners to create breakthrough launch materials, from traditional media to digital data driven activations
- Define the strategy and 3-year panier for SoftSheen-Carson’s Daughter (both mass & prestige) in collaboration with founder Lisa Price
- Partner with Development to ensure the feasibility, sustainably and profitability of projects and on-time execution
- Propose breakthrough concepts that target unique consumer insights and address business needs
- Think e-commerce first and collaborate with e-shopper upfront to identify key search terms and optimize copy and content
Job Requirements:
- Prioritization & organization skills
- Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and Innovator
- Must be professional and energetic with a positive attitude
- Strong appreciation for our business / sensitivity to métier
- Must be creative with an eye for beauty
- PC proficiency (Microsoft)
- Project management skills
- Strong interpersonal skills (written and oral)
- Rigorous quantitative data analysis skills
Qualification & Experience:
- 5+ years of business-related experience focused on data and project management
- Product development experience is required
- Consumer package goods or beauty industry experience is highly desired
- Prior experience in Operational Marketing is highly desired
- Experience in targeting the Multi-Cultural consumer is highly desired
Job Details:
Company: L’Oréal
Vacancy Type: Full Time
Job Location: New York, NY, US
Application Deadline: N/A
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