Lidl Careers – Manager – Marketing (Regional)

Job Description:

The Manager – Marketing (Regional) is responsible for leading locally relevant strategies, programs and tactics to drive growth within their assigned regions. The role operates in close collaboration with the national marketing and PR teams to develop, execute and maximize the effectiveness of sales-driving local marketing initiatives, while also managing risks.

Job Responsibilities:

• Perform other duties as assigned
• Stay abreast of local competitor actions and lead the development of marketing plans to counter competitive threats in partnership with the national marketing and PR teams
• Oversee regional marketing budgets, track timelines and analyze the effectiveness and ROI of local marketing campaigns
• Liaise with HQ design team on regional creative requests
• Partner with third party agencies as appropriate to execute events, sampling, Grand Opening celebrations, sponsorships or other locally identified activities
• Develop, manage and execute local field marketing initiatives and events in close coordination with national marketing and PR departments
• Regularly report status of plan and areas of opportunities to key stakeholders throughout the business to continue to improve and develop the brand at the local level
• Develop marketing plans in collaboration with regional sales teams to address under-performing stores
• Stay abreast of local news developments and community conversations and work closely with the national PR team to identify earned media opportunities, while managing risks
• Implement local advertising strategy including identifying and securing key Out-of-Home tactical opportunities, and other impactful placements

Job Requirements:

• Bachelor’s Degree in Marketing, Business, Communications or related field
• 3+ years of marketing/communications and retail experience preferred
• 3+ years of marketing/communications experience preferred, retail experience strongly encouraged
• Bachelor’s Degree in Marketing, Business, Communications or related field
• Events Management experience

Job Details:

Company: Lidl US

Vacancy Type: Full Time

Job Functions: Marketing Sales

Job Location: Perryville, MD, US

Application Deadline: N/A

Apply Here

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