Holland and Barrett Vacancies – eCRM Manager

Job Description:

The purpose of this role is to increase customer retention rates and lifetime value, through planning and delivery of data driven, multi-channel marketing strategies. Responsible for managing the ECRM programme delivering a world class customer experience whilst maximising opportunities to increase sales across our E-Commerce websites and in store.

Job Responsibilities:

• Provide clear communication and instruction to internal contacts on the processes and procedures related to email activities ensuring accurate and timely implementation
• Act as the main point of contact for category, customer services and field based teams ensuring that all are clearly briefed on digital marketing activity
• Ensure emails are targeted to ensure the campaigns are delivered to the correct target audience
• Liaison with a cross functional team to ensure accurate delivery of all campaign and promotional messages
• The development and implementation of our customer email marketing strategy to drive revenue targets and frequency of shop
• Create email campaigns to improve engagement and drive brand awareness
• Build relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns

Job Details:

Company: Holland and Barrett

Vacancy Type: Full Time

Job Location: Cardiff, Wales, UK

Application Deadline: N/A

Apply Here

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